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Media Buying and Planning

Advertisingworks is one of the few agencies in the West of Scotland that has official advertising agency recognition. Our clients range from large public sector organisations to those with smaller budgets. We do all the research, negotiate discounts and make it easy for you.

Free Media Planning Service

And if you’re an Advertisingworks client then our planning and buying service is free!

Media Buying Services

  • newspapers
  • magazines
  • outdoor
  • television
  • radio
  • online
  • pay per click

Print Advertising

Print advertising is a key media format for promoting brands and offers at a local level. We are able to target by area and evaluate each title’s performance to ensure that the most efficient titles are chosen to fulfil your brief.

As well as planning and buying across display and classified, we are also able to negotiate inserts, supplements and advise on online advertising.

Outdoor Advertising

Our specialist outdoor media buyer has over 20 years experience. We understand that every client has different needs. We have the flexibility to adapt, providing a great service to both small businesses and big companies.

We research and gather information on all relevant media within the outdoor industry to reach all the specific targets that you require to hit. Our main aim is to work out campaigns to get the most for your company’s money, no matter the size of your budget.

Broadcast Advertising

We can handle any size of broadcast advertising campaign, from major ongoing schedules to lower budget tactical bursts.
Radio can work either as a stand alone medium or as a means of stretching the coverage your campaign achieves. But some of its other strengths are also worth tuning in to - such as the fact that it’s often listened to when shoppers are in the process of making buying decisions.

With TV and the internet becoming ever more closely entwined, options for TV advertisers are multiplying.  Now, more than ever, TV media plans need to take full account of factors such as targeting, cost-efficiency, regionality, ‘drip’ vs ‘burst’ and seasonality. We can work with your budget to deliver measurable results.

Online and PPC Advertising

Our specialist online consultants will develop your media strategy, conduct media research, create a media plan and ultimately launch and optimise your online ad campaign.
The world of internet advertising is constantly changing. New and innovative interactive advertising options are constantly being introduced like geographically and behaviourally targeted advertising.

Online media buying requires specialist knowledge because of the greater complexities and launching a successful online advertising campaign only grows more challenging not less so.

For direct response advertisers we can develop online media plans revolving around small test buys, tailoring your future campaigns around proven results.

quotation markSmall agencies can often outperform big ones, creativity is not a function of size - small can be beautiful.

David Ogilvy

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